​How to Launch a New Brand: 4 Tips that Work

A new brand -- your new brand -- has got to make a splash in the market if it's going to be successful. You've got to stand out in a crowd that's oversaturated with brands that people are already invested in. So, how do you get people interested in what you've got to say and offer if you're the new kid on the block?

The answer is that you've got to create an awesome launch for your new brand. You've spent countless hours creating your business and your brand, so you need to spend time planning an exciting launch, as well.

A well-developed plan will help your grand opening or your product launch go off without a hitch. Here's how to launch a new brand and four tips that work whether you're starting from scratch or re-branding.

Give yourself enough time.

Your brand launch is an important event. People usually spend six months to a year planning their weddings, so treat your brand the same way. Don't launch your entire company in just a couple weeks; give yourself more time. Your rollout should begin in the very early stages of your branding process.  

Giving yourself more time also helps to develop hype for your brand while giving you ample time to make sure all the moving pieces are in order.

Ted Baker used a countdown timer for a launch for its men's and women's clothing; and as can be seen, the countdown is over 30 days away.

https://www.entrepreneur.com/article/316142

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by Idham Azhari