​5 Unexpected Social Media Platforms to Grow Your Brand Awareness

It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- one where there are 2.62 billion social media users worldwide, according to Statista. Coupled with reports that show 93 percent of marketers place a high value on social media as a business growth tool and more than 50 percent who claim it has improved their sales, I'd say every business should be allocating time, energy and resources toward social media marketing.

Related: Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.

However, social media marketing efforts can span far beyond the core four: Facebook, Twitter, Instagram and LinkedIn. In fact, these popular platforms see such high users yet have such stringent algorithms that it can be hard to ensure your followers see your organic content, much less that your content helps you capture new consumers.

https://www.entrepreneur.com/article/315956

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by Idham Azhari