How Compelling Storytelling Can Help You Build a Heritage Brand
Businesses are always looking for ways to set themselves apart. While unique products, innovative services and other distinguishing factors play a role, branding is what typically fosters a unique identity.
Related: How to Use Storytelling to Sell Your Brand and Vision
And, at a time when people are constantly looking back and dreaming of the "good old days," heritage branding is enormously powerful -- and closely connected to the storytelling that's such a frequent element in successful marketing,.
First, what is heritage branding?
In the traditional sense, a heritage brand is a company that's been around for decades -- perhaps centuries -- and finds a way to tap into this history in order to procure loyalty and drive future sales....
https://www.entrepreneur.com/article/311178
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by Idham Azhari
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