Platforms for Finding, Connecting and Managing Social Media Influencers

​

Platforms for Finding, Connecting and Managing Social Media Influencers

With the rise in popularity and effectiveness of social media influencer marketing, it's easier now than ever to jump right in and find the tools for your needs.

But, with the increasing number of businesses getting into influencer marketing, comes an increasing number of influencer platforms that will help you manage your campaigns.

If you're reading this post, then you're probably already aware of the power of tapping into influencers to promote your brand and products. But, in case you aren't and need some "influential" data to convince you, check these stats out:

• 61 percent of buyers have been influenced by suggestions found on Twitter (Source)
• 63 percent of surveyed marketers plan on increasing their budgets for influencer marketing (Source)
• The number of people using ad blockers online jumped 30 percent in 2016 (Source)

That last stat is important because it means that traditional display advertising is losing its effectiveness and reach. Social influencer marketing bypasses ad blockers because it appears as an organic, social post from accounts, rather than a banner on the side of a site.

Before we get into the different platforms you can use for your next influencer campaign, be aware that there are a variety of cost structures. Many platforms today use a SaaS (software as a service) model, which bundles together account services, influencer management and search, campaign tools, etc. Some may let you use their software for free, but will take a percentage of whatever you pay the influencers. Influencers manage their own cost and normally charge per engagement. If you're looking for pay-per-click or transaction, then your best bet will be affiliate marketing, which some may call another version of influencer marketing. Most platforms use some combination of these different pricing methods in order to meet the needs and demands of their clients...

https://www.entrepreneur.com/article/311240

===

by Idham Azhari

Virus-free. www.avg.com