5 Tips on How to Successfully Market to Millennial Moms
Despite what marketers may think, the way into a millennial's wallet goes beyond employing such strategies as the use of trendy colors and Instagram-worthy photos.
Who are these millennials, anyway? The Wall Street Journal has called them "a group of people who are building major companies, altering the way we work and live and challenging long-held notions of family and society." But the Journal also (last year) berated itself for treating them "like an alien species" by describing them with too many "snotty" remarks.
I, meanwhile, consider "millennial" the best shorthand option for referring to people born between 1981 and 1997. But let's get a little more detailed …
https://www.entrepreneur.com/article/309647===
by Idham Azhari
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