How to Analyze the Cause of a Ranking Crash

In 2012, I had a large client that was ranked in the top position for most of the terms that mattered to them.

And then, overnight, their ranking and traffic dropped like a rock.

Have you ever experienced this? If so, you know exactly how it feels.

The initial shock is followed by the nervous feeling in the pit of your stomach as you contemplated how it will affect your business or how you'll explain it to your client.

After that is the frenzied analysis to figure out what caused the drop and hopefully fix it before it causes too much damage.

In this case, we didn't need Sherlock Holmes to figure out what happened. My client had insisted that we do whatever it took to get them to rank quickly. The timeframe they wanted was not months, but weeks, in a fairly competitive niche.

If you've been involved in SEO for a while, you probably already know what's about to go down here.

The only way to rank in the timeline they wanted was to use tactics that violated Google's Webmaster Guidelines. While this was risky, it often worked. At least before Google released their Penguin update in April 2012.

Despite my clearly explaining the risks, my client demanded that we do whatever it took. So that's what we did.

When their ranking predictably tanked, we weren't surprised. Neither was my client. And they weren't upset because we explained the rules and the consequences of breaking those rules.

They weren't happy that they had to start over, but the profits they reaped leading up to that more than made up for it. It was a classic risk vs. reward scenario.

Unfortunately, most problems aren't this easy to diagnose. Especially when you haven't knowingly violated any of Google's ever-growing list of rules

In this article, you'll learn some ways you can diagnose and analyze a drop in ranking and traffic...

https://www.searchenginejournal.com/analyze-ranking-crash/298783/#close 

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by Idham Azhari 

Virus-free. www.avg.com

Social Media Roundup: Google+ Data Removal Reminder, Gaming Tab On Facebook App, Instagram Checkout

"Social Media Roundup" is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking. Published on Sundays, "Social Media Roundup" will help you stay up-to-date on all the important social media news you need to know.

Facebook

Gaming Tab In Mobile App

Every month, more than 700 million people play games, watching gaming videos and engage in gaming groups on Facebook. So Facebook is making it easier for people to find and connect around their favorite games, streams, and groups by placing a dedicated Gaming tab in the main navigation bar of the Facebook mobile app.

The new Gaming tab is part of Facebook's decision to personalize shortcuts for people to easily access the communities and content that they interact with the most.

By tapping on the Gaming tab, you will be able to play your favorite Instant Games. And you can watch videos from top streamers, esports organizations and game publishers. And you can follow updates from your gaming groups, connect with other group members and find new groups to join.

https://www.forbes.com/sites/amitchowdhry/2019/03/24/social-media-roundup-google-data-removal-reminder-gaming-tab-on-facebook-app-instagram-checkout/#79465adb6c87 

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by Idham Azhari 

Virus-free. www.avg.com

For a monthly subscription fee, this startup will send out customized gifts to current and prospective clients at scale

For a monthly subscription fee, this startup will send out customized gifts to current and prospective clients at scale

In today's noisy, fast-paced world, finding a way to let clients and potential customers know that they are top of mind can be a major challenge for companies.

Enter Sendoso, a 2.5-year-old, San Francisco-based online-to-offline startup that promises to source, store and ship anything a business ever needs to send — and track its return on investment, to boot.

How does it work? According to CEO and co-founder Kris Rudeegraap, Sendoso, founded in 2016, already has 110 full-time employees, hundreds of vendor relationships and six warehouses, including its biggest, an 80,000-square-foot space in Las Vegas.

It also has relationships with dozens of workers on whom it can call to help it as it needs them and, as crucially, it integrates with Salesforce, Marketo and Engagio, among other platforms where companies largely live...

https://techcrunch.com/2019/02/26/for-a-monthly-subscription-fee-this-startup-will-send-out-customized-gifts-to-current-and-prospective-clients-at-scale/

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by Idham Azhari

Virus-free. www.avg.com

Can Blockchain Technology Make Agriculture Safer?

Most of what we've heard about blockchain technology has been in the realm of cryptocurrencies such as Bitcoin. But this new technology will have wide-ranging business applications as true peer-to-peer networks become more widespread. 

 Smart contracts built on blockchain technology may eliminate the need for middlemen. Energy grids could use that tech to increase cybersecurity. And aerospace suppliers look to blockchain as a potential investment in keeping track of their supply lines and boosting efficiencies.

But perhaps one of the most unexpected – and impactful – applications of blockchain may be in agriculture.

Blockchains could ensure vegetable quality

The blockchain is a byproduct of Bitcoin, but its application range is infinite. Blockchain can have a significant impact beyond the internet, and it is likely the concept will be applied to all industries in the future. One example of this potential is in quality assurance – a process all businesses must contend with.

An active example of the impact of blockchain technology on agriculture is the increase in traceability of agricultural products. In Aya-cho, Higashi Morokata-gun, Miyazaki Prefecture, Japan, demonstration experiments are being carried out using blockchain technology to assure the quality of organic agricultural products. The data recorded includes who farmed the product, condition of the soil, nature of the pesticides and production environment. This proves the quality of the product.  Agriculture experts are taking notice of these products, too, which trade at almost twice the market price due to the spotlight on them.

https://www.forbes.com/sites/mitsubishiheavyindustries/2018/11/30/can-blockchain-technology-make-agriculture-safer/#174928e37013

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by Idham Azhari

Virus-free. www.avg.com

Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it

The best commercial of the 2018 Super Bowl according to the almighty USA Today Ad Meter was Amazon's "Alexa Loses Her Voice," a hilarious look at what might happen if certain celebrities were given free reign to voice the digital assistant. The Ad Meter, which for many CMOs is the only measurement that counts, is based on public votes. You liked it. I liked it. We all liked it.

Or did we?

Paul Zak, PhD, cofounder and CEO of Immersion Neuroscience, says there's a big difference between the Super Bowl commercials we say we love, and the ones our brains actually love, that we'll remember, and will most likely lead us to actually buying the product.

Which is, uh, kind of the whole point...

https://www.fastcompany.com/90300169/your-brain-is-lying-to-you-about-super-bowl-ads-this-neuroscientist-can-prove-it

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by Idham Azhari

Virus-free. www.avg.com

Japan's Society 5.0: Going Beyond Industry 4.0

Germany's Industry 4.0 is a well-known buzzword. Japan has now introduced Society 5.0. Is this a mere one-step-ahead game, or is there more behind?

Industry 4.0

As the name already indicates, Industry 4.0 is looking mainly into industrial production. Its main idea is the information exchange between companies down to the machines and processes.

Nowadays, not only machines but virtually all objects are equipped with sensors that produce information about their status or location. This means that there is much more information is available than there was before. As the interfaces are not yet clearly defined, the amount of information increases and becomes impossible to be processed by humans...

https://www.japanindustrynews.com/2017/08/japans-society-5-0-going-beyond-industry-4-0/

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by Idham Azhari

Virus-free. www.avg.com

The AI market is growing, but how quickly is tough to pin down

The AI market is growing, but how quickly is tough to pin down

If you work in tech, you've heard about artificial intelligence: how it's going to replace us, whether it's over-hyped or not and which nations will leverage it to prevent, or instigate, war.

Our editorial bent is more clear-cut: How much money is going into startups? Who is putting that money in? And what trends can we suss out about the health of the market over time?

So let's talk about the state of AI startups and how much capital is being raised. Here's what I can tell you: funding totals for AI startups are growing year-over-year; I just don't know precisely how quickly. Regardless, startups are certainly raising massive sums of money off the buzzword.

To make that point, here are just a few of the biggest rounds announced and recorded by Crunchbase in 2018:....

https://techcrunch.com/2019/01/20/the-ai-market-is-growing-but-how-quickly-is-tough-to-pin-down/

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by Idham Azhari

Virus-free. www.avg.com

AWS launches WorkLink to make accessing mobile intranet sites and web apps easier

AWS launches WorkLink to make accessing mobile intranet sites and web apps easier

If your company uses a VPN and/or a mobile device management service to give you access to its intranet and internal web apps, then you know how annoying those are. AWS today launched a new product, Amazon WorkLink,  that promises to make this process significantly easier.

WorkLink is a fully managed service that, for $5 per month and user, allows IT admins to give employees one-click access to internal sites, no matter whether they run on AWS or not.

After installing WorkLink on their phones, employees can then simply use their favorite browser to surf to an internal website (other solutions often force users to use a sub-par proprietary browser). WorkLink the goes to work, securely requests that site and — and that's the smart part here — a secure WorkLink container converts the site into an interactive vector graphic and sends it back to the phone. Nothing is stored or cached on the phone and AWS says WorkLink knows nothing about personal device activity either. That also means when a device is lost or stolen, there's no need to try to wipe it remotely because there's simply no company data on it...

https://techcrunch.com/2019/01/23/aws-launches-worklink-to-make-accessing-mobile-intranet-sites-and-web-apps-easier/

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by Idham Azhari

Virus-free. www.avg.com

Secrets To Build A Successful E-Commerce Business

India is currently the breeding ground for constant innovation and technology and the world has had its eyes on us for a few years now. With a population of over a billion, it is an exciting space for startups to execute well thought out businesses.

Talking about entrepreneurship and start-ups, one thing you should know is that it's never going to be a cakewalk and you need to be in it for the long term...

https://www.entrepreneur.com/article/326627

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by Idham Azhari

Virus-free. www.avg.com

The Top 10 Side Gigs for 2019 (Infographic)

The term "gig economy" seems ubiquitous now, but it was reportedly coined just 10 years ago, when people began picking up side jobs for extra cash during the 2008-2009 financial crisis. Freelance labor marketplace TaskRabbit, hotel industry disruptor Airbnb and rideshare giant Uber all came onto the scene during that span, and today, nearly four in 10 Americans have a side hustle, according to a 2018 Bankrate.com survey.

 

If you're considering new ways to make extra cash, a report published today from Fundera, a small-business loan marketplace, lists 10 top options to consider this year. To narrow down the side gigs, the report used raw data from four large freelancer sites -- Upwork, PeoplePerHour, Guru and SimplyHired -- and analyzed demand, pay and client ratings. Software development, design and writing received top billing, as those areas tend to offer many freelance opportunities and above-average pay levels...

https://www.entrepreneur.com/article/326438

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by Idham Azhari

Virus-free. www.avg.com

Grow Brand Value While Accelerating Revenue Growth

Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand's successful progression. Fortunately, there are three proven ways that will set you on the path to effectively increase the licensing value of your brand. 

Related: Extend Your Brand's Reach With Licensing

1. Strengthen your brand's reputation.

When consumers are delighted by a particular brand experience, they begin to bond emotionally with the brand. They become brand loyalists and advocates -- buying the brand more often and recommending it to others. This behavior serves to build the brand's reputation. In fact, consumers will often purchase a brand for the first time because of its reputation. The brand, therefore, adds value and certainty to a product made with unknown hands. 

The stronger a brand's reputation, the higher the value of the brand and the greater revenue it will drive for its owner. Prospective licensees want to gain rights to brands with the strongest reputation as these are the brands consumers demand and retailers prefer most. The stronger the brand, the higher likelihood that the licensed products will sell in and sell through.

2. Increase your brand's expandability.

Brand loyalists and advocates look to their preferred brands to deliver more and better products year after year. When this occurs, the brand gains permission to expand into categories that complement its original offering. For example, the Mr. Clean brand, owned by P&G, was launched in 1963 as the first household liquid cleaner. Over time, the brand gained a strong reputation for its ability to clean effectively on a variety of surfaces.

By delighting its consumers, Mr. Clean built significant brand loyalty and allegiance. When asked, consumers told the Mr. Clean brand team that they expected the Mr. Clean brand to offer additional products that simplified and enhanced the household cleaning experience. To satisfy these consumers, Mr. Clean developed a line of branded mops, brooms and brushes. These products were met with enthusiasm and over time, consumers demanded even simpler and more effective ways to clean their homes...

https://www.entrepreneur.com/article/324108

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by Idham Azhari

Virus-free. www.avg.com

Trust (Not Sales Ability) Is of Massive Importance for Landing Coaching Clients. Here's Why

Coaching used to be almost exclusively associated with sports, but that's no longer the case. Today, you'll find expert coaches in almost every field you can think of who are qualified and ready to help you achieve your goals. And that of course includes business.

So, whether you need help running your company, advice on how to become a better leader or even assistance in becoming more productive in your personal life, chances are there's a coach who can provide you stellar support.

Related: Coaching Over Managing: Motivate Your Team

Sometimes, though, coaches need a little coaching themselves -- especially when it comes to landing new clients. Those coaches might be led astray by focusing on their sales skills or their use of key marketing tactics. But those areas of emphasis don't necessarily work. I learned this when I reached out to several professional coaches. Talking to them, I found that sales ability is only a small part of the equation. What successful coaches really need to gain (and keep) clients is trust -- here's why:

Honesty clarifies your unique value proposition.

Sales and trust can sometimes seem like two very opposite concepts. Whether it's deserved or not, the world of sales and marketing has a reputation for being inherently dishonest.

The thing is, coaching is a relationship -- and dishonesty rarely bodes well for any type of long-term relationship. Trust, in fact, is consistently listed as one of the most important aspects of a relationship, with consistency in words and behavior being a key component.

In an email exchange, Bettina Buhr, a personal branding consultant and coach based in Germany, explained to me that, "When meeting with a prospective client, coaches need to clearly and honestly define their unique value.

"You might be able to impress someone with your sales skills up front," Buhr continued, "but if you aren't honest about what you can truly offer, the facade will quickly fall away once they become your client and you fail to meet [their] expectations. This will erode trust and ruin your potential for retaining clients."

I have to agree with Buhr because from my experience, what you say and do during the "pitching" process will have a direct impact on what clients expect once you become their coach. Making false promises in an attempt to oversell, rather than focusing on the value you can actually provide, will lead only to disillusionment and canceled contracts.

Going "behind the curtain" highlights transparency.

Each coach -- and each client -- is unique. As such, your coaching style likely won't be a perfect match for everyone. That's not a bad thing. In fact, this is part of the unique value proposition you have which will make you the perfect fit for certain clients...

https://www.entrepreneur.com/article/326110

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by Idham Azhari

Virus-free. www.avg.com

20 Business Ideas You Can Start With Less Than $10,000

Many of us dream of starting our own business, but sometimes a lack of funding or inspiration can get in the way. To help push aside those roadblocks, we've assembled proven low-cost business ideas that entrepreneurial-minded people have successfully launched -- both side and full-time hustles. See if any of these spark inspiration, then get to work!...

https://www.entrepreneur.com/slideshow/325641

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by Idham Azhari

Why your startup shouldn’t rush to $1 million in revenue

Why your startup shouldn't rush to $1 million in revenue

There is a prevailing belief that the magicformula for early-stage tech startups hinges on how quickly they achieve $1 million in annual recurring revenue (ARR). Investors in SaaS companies, in particular, are very guilty of pushing this or its equally loaded corollary, "When will you sign your first six-figure deal?"

But in the rush toward these numbers, too many startups lose sight of their primary intent: These metrics are supposed to be an indicator of product/market fit. We've seen companies reach $1 million in ARR in less than a year, yet not have enough market momentum to get their next million easily. We've seen early-stage companies so concerned about getting those first sales, they don't validate the market and if they're building the right product. We've also watched a focus on new logos make companies forget about keeping existing customers happy, introducing unexpectedly high churn — something startups can't afford...

https://techcrunch.com/2018/12/27/why-your-startup-shouldnt-rush-to-1-million-in-revenue/

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by Idham Azhari

Virus-free. www.avg.com

Silaturahimer Marketing KOMPASS Nusantara

SILATURAHIMER MARKETING

2 suku kata atau Keyphrase "Silaturahimer Marketing" saya luncurkan pertama kali pada 13 April 2007. Ide ini berasal dari SILATURAHIM nya Bpk Aqua Dwipayana (Tokoh SILATURAHIM Indonesia).

Silaturahimer Marketing ala KOMPASS Nusantara

KOMPASS Nusantara sangat kondang dengan SILATURAHIM nya. Silaturahim berasal dari kata "silatu" dan "rahim". Silatu berarti merekatkan sementara rahim adalah "rahim Ibu".

Kita berasal dari satu rahim, bukan dari "Teori Darwin". Anda pastinya memahami Teori Darwin, yang sampai saat masih diperdebatkan.

SINERGITAS & SILATURAHIM menjadi andalan KOMPASS Nusantara. Pribadi-pribadi Kompassers Nusantara adalah Pribadi yang sudah selesai dengan diri sendirinya.

Rajin berbagi tanpa mengharapkan imbalan. BERKAH akan datang dengan sendiri nya dari arah yang tidak disangka-sangka.

Lupa berbagi kembali, bukanlah Pribadi Kompassers

Banyak sekali Kompassers yang berbagi melalui platform KOMPASS Nusantara. Ada yang mendapatkan Rezeki berupa material dan ada pula Rezeki berupa proyek baru.

Bahkan ada pula yang mendapatkan pekerjaan baru, berkat SINERGITAS dan SILATURAHIM melalui KOMPASS NUSANTARA.

Silaturahimer Marketing adalah komplemen dari Influencer Marketing. Anda tidak perlu mengeluarkan biaya untuk menghasilkan sesuatu.

Influencer Marketing membutuhkan biaya. Tetapi tidak dengan Silaturahimer Marketing.

Anda berbagi dengan Ikhlas dan suka cita, berarti Anda menjalankan Silaturahimer Marketing.

Salam SILATURAHIM!

by Idham Azhari

Facebook reportedly building cryptocurrency for WhatsApp money transfers

Facebook is building a cryptocurrency designed to make it easier to transfer money on WhatsApp, according to Bloomberg. The currency will reportedly be focused on India and allowing Indian workers abroad to send money back home, something that other Bitcoin startups have already been working to solve given the difficult and expensive process for international transfers.

Facebook has been looking to develop its own cryptocurrency at least as far back as May, when Cheddar first broke the news. Around that time, Facebook Messenger leader David Marcus was reassigned to lead a new blockchain division, focused on exploring "how to best leverage Blockchain across Facebook, starting from scratch."

Bloomberg's report offers the first concrete details on the goals that Facebook is trying to achieve and how it might work. Facebook is reportedly looking to develop what's known as a "stablecoin," which will have a value based on US currency to minimize the volatility seen by more high-tech alternatives like Bitcoin. Facebook is apparently far from actually releasing the coin, so don't necessarily expect to see a real-world implementation anytime soon...

https://www.theverge.com/2018/12/21/18151469/facebook-cryptocurrency-whatsapp-transfers-cash-money-stablecoin

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by Idham Azhari

Virus-free. www.avg.com

Waktu yang berputar

Waktu berjalan terus, Anda dapat pantau melalui suara Adzan.

Adzan Shubuh menandakan harus bangun lebih pagi, segera ke Mesjid.

Zuhur waktunya Anda berhenti sejenak dari Aktivitas. Ashar berhenti untuk kedua kalinya. Adzan Maghrib menandakan Anda harus menyelesaikan serangkain aktifitas satu hari.

Waktu Sholat terakhir dalam sehari adalah Isya. Dan selanjutnya dapat diteruskan dengan Sholat Malam (Tahajud, Qiyamul Lail).

Anda tidak dapat membalikkan waktu. Raihlah kesempatan saat ini dengan sebaik-baiknya.

Lakukan dari hal yang terkecil, project kecil dan berlanjut dengan hal yang besar seiring dengan proses belajar.

Sudahkah Anda menghargai waktu di Dunia yang sebentar ini?

by Idham Azhari

Choose Your Own Adventure: Which AI Business Model Is Right For You?

Artificial intelligence is revolutionizing every aspect of work and life, as nonstop news headlines make clear. Yet one aspect of the AI disruption remains relatively unexamined: the right business model for AI companies.

It's a commonly held belief that successful AI startups, like cloud / SaaS companies before them, share a common business model. Like AI, cloud software's business model initially puzzled customers and investors. Cloud pioneer Salesforce, for instance, eschewed the big, upfront license payments common with traditional software vendors, and also shunned recurring maintenance fees and costly on-site installations. Now, the Salesforce model is the norm for cloud/SaaS companies—and investors can recite common SaaS company metrics like magic number, CAC and LTV in their sleep.

But it's difficult to graft this cloud business model onto nascent AI startups. This is mainly because cloud and AI technologies differ in fundamental ways: AI is fueled by data, vast amounts of raw computing power and mind-bending algorithms. It's inherently more complex for customers to digest than cloud startups, so the technology has to be sold in different ways, too...

https://www.forbes.com/sites/valleyvoices/2018/12/06/which-ai-business-model-is-right-for-you/#3c0f17f36af7

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by Idham Azhari

Virus-free. www.avg.com

5 Tips For New Start-Ups To Have A Successful E-Commerce Business

Over the past few years, we have observed that a large number of start-ups emerged across different industries. Of these, a majority of the start-ups closed down while some continued the struggle to maintain their space in the e-arena and only limited ones could see the sunrise into the future.

While most of the start-ups that shut down had access to the required seed funding, a set business model as well as an experienced team leading them on, it is interesting to learn why the majority of those start-ups could not survive. Following such outcomes, anyone aiming to step into the e-commerce domain too would feel compelled to ask the most common yet the most basic question to oneself i.e. what is it that an e-commerce start-up really needs to turn their idea(s) into a successful business venture...

https://www.entrepreneur.com/article/324419

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by Idham Azhari

90% APAC Workers Believe This Is the Key to Getting Ahead In Life

Despite a growing number of reports predicting the rise of robots and loss of jobs, workers in the Asia-Pacific region are confident in achieving career advancement. There's a strong desire among them to build their own business, acquire new skills and stay relevant, says LinkedIn's inaugural Opportunity Index, which was released late last month.

The index, which was based on a survey of over 11,000 respondents in nine markets, aimed to understand the aspirations of people across the region, with emphasis on what opportunities are important to them, and the hurdles that may stand in their way. Nine in 10 workers across the region believe that "diligence is the key to getting ahead in life, followed by having the right connections or knowing the right people, and having equal access to opportunities", says the report...

https://www.entrepreneur.com/article/324284

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by Idham Azhari