Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it
The best commercial of the 2018 Super Bowl according to the almighty USA Today Ad Meter was Amazon's "Alexa Loses Her Voice," a hilarious look at what might happen if certain celebrities were given free reign to voice the digital assistant. The Ad Meter, which for many CMOs is the only measurement that counts, is based on public votes. You liked it. I liked it. We all liked it.
Or did we?
Paul Zak, PhD, cofounder and CEO of Immersion Neuroscience, says there's a big difference between the Super Bowl commercials we say we love, and the ones our brains actually love, that we'll remember, and will most likely lead us to actually buying the product.
Which is, uh, kind of the whole point...
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by Idham Azhari
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