How to Analyze the Cause of a Ranking Crash
In 2012, I had a large client that was ranked in the top position for most of the terms that mattered to them.
And then, overnight, their ranking and traffic dropped like a rock.
Have you ever experienced this? If so, you know exactly how it feels.
The initial shock is followed by the nervous feeling in the pit of your stomach as you contemplated how it will affect your business or how you'll explain it to your client.
After that is the frenzied analysis to figure out what caused the drop and hopefully fix it before it causes too much damage.
In this case, we didn't need Sherlock Holmes to figure out what happened. My client had insisted that we do whatever it took to get them to rank quickly. The timeframe they wanted was not months, but weeks, in a fairly competitive niche.
If you've been involved in SEO for a while, you probably already know what's about to go down here.
The only way to rank in the timeline they wanted was to use tactics that violated Google's Webmaster Guidelines. While this was risky, it often worked. At least before Google released their Penguin update in April 2012.
Despite my clearly explaining the risks, my client demanded that we do whatever it took. So that's what we did.
When their ranking predictably tanked, we weren't surprised. Neither was my client. And they weren't upset because we explained the rules and the consequences of breaking those rules.
They weren't happy that they had to start over, but the profits they reaped leading up to that more than made up for it. It was a classic risk vs. reward scenario.
Unfortunately, most problems aren't this easy to diagnose. Especially when you haven't knowingly violated any of Google's ever-growing list of rules
In this article, you'll learn some ways you can diagnose and analyze a drop in ranking and traffic...
https://www.searchenginejournal.com/analyze-ranking-crash/298783/#close
===
by Idham Azhari
No comments:
Post a Comment