Want to Be More Like Wendy's on Twitter? Here's What the Company's CMO Says to Do

Wendy's is famous for its voice on social media. Remember when the company challenged Carter Wilkinson to set a Twitter record to win free chicken nuggets for a year? That one-tweet challenge went viral, generating news coverage and landing Wilkinson on Ellen Degeneres's couch.

From witty one liners to offering advice and homework help, Wendy's has established a social voice that is unlike any other brand. "More and more people have been discovering how we've been talking with people on Twitter, and so it's gotten bigger and bigger," Wendy's Chief Marketing Officer Kurt Kane told Entrepreneur...

https://www.entrepreneur.com/article/320969

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by Idham Azhari