Seeking Funding? Here Are Five Tips for Creating an Effective Pitch Deck
A bootstrapped startup with a successful business idea and a promising track record needs an infusion of funds to take its vision to the next level. While there are many potential investors in the market, the founders have the uphill task of convincing them that investing will accrue results in the long term. With the odds stacked against them, what can entrepreneurs do to get the funding they want? Statistics indicate that investors fund only 1 out of every 10 pitches they listen to. Many startups often find themselves in a similar situation when they reach the funding stage.
The answer to the question above lies in crafting a great pitch deck that can not only make heads turn but also ensure that your venture is funded. A pitch deck is a presentation showcasing a company's product/service, the size of the market, target market, demographics, business model, marketing strategy, competition, team, funding amount and timelines, and the exit for investors. Considering that raising capital can be a difficult task, the founders must ensure that their pitch is compelling and interesting. Here are the five tips important for creating an effective pitch deck that will get you funded:
# Why You?
The three main things you should ask yourself honestly and convey clearly in a pitch deck are:
What pain points of the customers to your product/service address
What's your market size today and its growth potential
Why are you going to be the next billion dollar company and not someone else or your competitors ..
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