How to Leverage Digital Influencers to Grow Your Business

Influencers can be an effective spokesperson for your business and a great way to reach a target audience and improve brand awareness. Productive and profitable campaigns can be achieved if entrepreneurs employ the R.I.S.E. technique when using influencers: R=Results; I=Integrity; S=Strategy; E=Engagement.
Here's how you can grow your business through digital influencers:

Results

Be specific about the outcomes that you want to achieve. Where possible, quantify the results you are expecting (e.g. number of new clients, increase the percentage of sales revenue, growth of social media followers). Use influencer marketing platforms to find influencers and track results. Have clear communication with influencers about the specific results you expect. Do you believe the approach taken by the influencer will deliver the results expected?  For example, an influencer may post one picture of your product on Instagram, however, you may be expecting him or her to create multiple posts across different social media platforms. Always request to see results achieved from an influencer's previous campaigns.

Integrity

Integrity is critical. Consumers will find out if influencers are being paid to endorse your business. Influencers should clearly label paid endorsements of your brand. Ideally, influencers should genuinely use your product or service. Offer influencers opportunities to experience your brand with trial opportunities or by hosting events attended by influencers to use your product or service.  Also always ask your influencers how they have built their following. Select influencers that have a following that they have grown organically because they are likely to have a loyal following that will buy products and services endorsed...

https://www.entrepreneur.com/article/321132

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by Idham Azhari