How SEO Can Help a Brand Create a Success Story

For any brand to prosper, visibility is key. Founders, therefore, give social media prime importance when trying to establish their brand. Search engine optimization is usually an afterthought for many. Why not push for both simultaneously from the beginning? A February report by US-based social discovery and sharing platform Shareaholic says in 2017 Google outshined Facebook as the top traffic referral driver, with search driving 34.8 per cent of site visits compared to 25.6 percent from social.

"The majority of Web traffic is driven by the major commercial search engines: Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else," says international speaker and social media expert Linda Coles in her new book, Social Media For Business—Foolproof Tips To Help You Promote Your Business Or Your Brand (Wiley; $21)...

https://www.entrepreneur.com/article/318381

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by Idham Azhari