Why Your Luxury Brand Must Create More Video Content
It's fair to say that storytelling has retained its competitive edge ever since the advent of advertising. No matter how many marketing trends have come and gone by, story telling is something that has always maintained its evergreen flavor.
Piggybacking on the very fundamentals of successful storytelling, video marketing as a trend is turning out to be quite a champion in modern day branding and advertising. In the age of social media today, where customers are constantly looking out for interaction, videos are practically influencing purchase decisions of many in their different forms spanning from engaging bite-sized content to infotainment.
If we are to look into the luxury segment, which has historically rooted it's selling in an anti-marketing approach, videos are seeping in and rendering their marketing tactics more diversified...
https://www.entrepreneur.com/article/314641
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by Idham Azhari
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