How to Really Hear and Use Customer Feedback
Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, analyzing it and implementing product/service fixes where necessary can make all the difference for building brand loyalty and achieving success.
In fact, the most successful businesses today take the thoughts and feelings of their customers seriously. It's been clear to me, offering my company's, Varidesk's, products through Amazon that that retail giant sets the standard. It gathers customer insights, data and feedback, then uses that information to drive innovation in operations.
Amazon's customers believe that someone on the other end is carefully considering their needs. Multiply that dynamic by thousands of vendors, and it's no surprise that Amazon's market value is more than $700 billion. Testament to Amazon's wild, global popularity is the announcement CEO Jeff Bezos made in mid-April that the company's subscription-based Prime program had grown to 100 million members...
https://www.entrepreneur.com/article/315805
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by Idham Azhari
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