Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian

With over 100 million combined followers on Instagram, which is currently the most actively used social network among millennials and generation Z, it's safe to say that DJ Khaled and Kim Kardashian are two of the most watched brands online today.

Yes, brands.

Dating back to the rise of Snapchat only a couple of years ago where he was gaining 3 to 4 million viewers per Snap, DJ Khaled has gone from hip-hop DJ to A-list media mogul, author and spokesperson to the tune of over $20 million in 2017 alone while working with brands such as Weight Watchers, Turbo Tax and Ciroc.

Kim Kardashian-West, as well as younger sister Kylie Jenner, have taken a similar approach as DJ Khaled to engage fans online by turning them into customers and winning over their pockets through their personality.

For example, a recent Instagram post by Kim Kardashian, conveniently placed between photos of her with husband Kanye West and their children, has the caption "Peach lips available now at kkwbeauty.com" resulting in more than 500,000 likes and 6,000-plus comments.

It's no secret that celebrities and influencers today have discovered what the major key to success is to engage fans -- and get them to buy -- which is why every brand must be more like DJ Khaled and less like a brand...

https://www.entrepreneur.com/video/319531

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by Idham Azhari