Can Blockchain Technology Make Agriculture Safer?

Most of what we've heard about blockchain technology has been in the realm of cryptocurrencies such as Bitcoin. But this new technology will have wide-ranging business applications as true peer-to-peer networks become more widespread. 

 Smart contracts built on blockchain technology may eliminate the need for middlemen. Energy grids could use that tech to increase cybersecurity. And aerospace suppliers look to blockchain as a potential investment in keeping track of their supply lines and boosting efficiencies.

But perhaps one of the most unexpected – and impactful – applications of blockchain may be in agriculture.

Blockchains could ensure vegetable quality

The blockchain is a byproduct of Bitcoin, but its application range is infinite. Blockchain can have a significant impact beyond the internet, and it is likely the concept will be applied to all industries in the future. One example of this potential is in quality assurance – a process all businesses must contend with.

An active example of the impact of blockchain technology on agriculture is the increase in traceability of agricultural products. In Aya-cho, Higashi Morokata-gun, Miyazaki Prefecture, Japan, demonstration experiments are being carried out using blockchain technology to assure the quality of organic agricultural products. The data recorded includes who farmed the product, condition of the soil, nature of the pesticides and production environment. This proves the quality of the product.  Agriculture experts are taking notice of these products, too, which trade at almost twice the market price due to the spotlight on them.

https://www.forbes.com/sites/mitsubishiheavyindustries/2018/11/30/can-blockchain-technology-make-agriculture-safer/#174928e37013

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by Idham Azhari

Virus-free. www.avg.com

Exclusive: Your brain is lying to you about Super Bowl ads. This neuroscientist can prove it

The best commercial of the 2018 Super Bowl according to the almighty USA Today Ad Meter was Amazon's "Alexa Loses Her Voice," a hilarious look at what might happen if certain celebrities were given free reign to voice the digital assistant. The Ad Meter, which for many CMOs is the only measurement that counts, is based on public votes. You liked it. I liked it. We all liked it.

Or did we?

Paul Zak, PhD, cofounder and CEO of Immersion Neuroscience, says there's a big difference between the Super Bowl commercials we say we love, and the ones our brains actually love, that we'll remember, and will most likely lead us to actually buying the product.

Which is, uh, kind of the whole point...

https://www.fastcompany.com/90300169/your-brain-is-lying-to-you-about-super-bowl-ads-this-neuroscientist-can-prove-it

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by Idham Azhari

Virus-free. www.avg.com