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Thursday, January 4, 2018

Licensing Another Brand's Name Could Help Your Company Grow


Licensing Another Brand's Name Could Help Your Company Grow


Have you ever felt as though you exhausted all possible ways to grow your business and have hit an impenetrable ceiling? If you answered, Yes, then you are not alone. Many small to midsize companies have no idea where to turn or what to do in order to bust through that ceiling. While the Internet and social media is where many turn, that can be both a blessing and a curse.

On one side, it is a great place to increase awareness that can drive potential growth; however, it also can become an obstacle to growth, as it is such a diluted arena. With so many using social media as a forum for recognition, the mindshare and attention of consumers can become occupied and saturated. This is where partnering with a recognizable brand can be hugely beneficial...

https://www.entrepreneur.com/article/305935

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by Idham Azhari


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