A Primer on 3 Types of Email Autoresponder Campaigns

Whenever one of your prospects or customers clicks on a link and makes a purchase, signs up for a newsletter or membership in your program, or even when first subscribing to receive your email, there should always be a response sent via autoresponder from you to show your appreciation for their efforts.

Simply put, an autoresponder is software or SaaS (software as a service) that sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set the action that triggers the sending of the autoresponder email series, and also schedule when each effort goes out.

Following are the three types of autoresponder campaigns you might want to consider setting up:

Sequence emails

Don't presume that just because readers bought your ebook that this is all they want to know about. For instance, if your ebook was about canning fruit, you could do a sequence of emails, with one on the best types of cookware to do canning with, the next email on types of natural pesticides to use on your fruit in the garden before picking them for canning, a third email on how to optimize soil mixtures for best fruit production, and so on.

You could set up a whole automated sequence email campaign on just that leading to a landing page for your new book that incorporates all that information — and more. You can call it, "The Complete Guide to Growing and Canning Your Fruit." The goal with sequence emails is to keep customers interested in the information you have to share – and the products you have to sell...

https://www.entrepreneur.com/article/311048

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by Idham Azhari

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