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Friday, May 4, 2018

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try


7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

 5 min read
Opinions expressed by Entrepreneur contributors are their own.

Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn't mean that it's cheap. If you want to execute a high-quality strategy, you'll need to invest heavily, either in in-house personnel or experienced external firms capable of producing excellent work.

Thankfully, there are some money-saving tricks you can use to cut your costs without sacrificing the quality of your campaign, but you won't find too many people talking about them -- either because they don't want to share their secrets, or because they can be exploited and used the wrong way.

I've found the following seven strategies to be incredibly useful, and I hope you will too:

1. Reuse your old content.

I know what you're thinking: This is a bad idea. And it is, if you do it the wrong way. Let's say you had a successful blog post a year or two ago about some evergreen topicin your industry. Obviously, this is a piece that had the power to attract lots of people to your blog, or earn you more than its share of conversions. So why not revisit that power by reposting this content?

Obviously, you can't just repost the same article every month and hope to see new results. But there are viable options. As long as you wait at least a year before reposting, you can probably get away with a total republication...

https://www.entrepreneur.com/article/312577

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by Idham Azhari


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