Why Employer Branding Is So Important
Having a reputable employer brand is a must for an organization's strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations that are still in doubt about investing in employer branding, here's why it's so important.
1. Help retain employees and recruit new ones
A strong employer brand will make your employees proud that they are a part of the organization. Being a part of the right company culture is very important for most employees. A majority of employees look at the social media channels of employers before applying for a job to have an idea of the brand image. Also, through these channels, they can have an idea of the expectations of the employer and see if they potentially fit into the company culture...
https://www.entrepreneur.com/article/310546
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by Idham Azhari
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