How to Write Emails People Will Actually Open

Most of the erroneous talk about email's demise comes from those whose email campaigns have failed or those who simply don't like receiving emails to begin with. For companies that focus on their customer experience and consumers who like to stay informed, though, emails are still a vital resource.

How else would brands reach their audience with targeted messaging that can be accessed nearly anywhere? Texting is nowhere near as popular, and for a lot of consumers, every text costs. By contrast, emails are free to receive.

On top of their convenience, emails cost next to nothing compared to other forms of marketing such as radio and TV. If they fail, it will barely affect your bottom line. But, when successful, an email campaign can yield astronomical returns, in some cases reaching up to 4,300 percent ROI...

https://www.entrepreneur.com/article/309520

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by Idham Azhari