How to respond when customers get sour on social media
In today's "always on" digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they'll be heard and, more importantly, where they know they'll get a response. That's why we see that Twitter has become a prime avenue for customer interaction with companies.
For example, Tesla CEO Elon Musk was in the giving spirit this holiday season, sending out a Christmastime tweet that thanked customers and asked them how the company could improve. It wasn't simple lip service, though...
https://marketingland.com/respond-customers-get-sour-social-media-233605
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by Idham Azhari
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