5 Advertising Strategies for Entrepreneurs Coping With Facebook's Revised News Feed
Facebook's News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts from friends and family. In practice, that means that users will see fewer organic posts from brands and publishers. More recently, CEO Mark Zuckerberg said that the platform will highlight more local news.
Some have speculated that Facebook's identity crisis will cause a downward spiral. Business owners might want to consider advertising elsewhere while Facebook figures out what it wants to be. That may be bad news for some. Startups in particular have become adept at using Facebook's ad-targeting capabilities. But as I've been arguing for some time, Facebook is a poor vehicle for advertising messages, especially video. With these latest News Feed changes, ad prices are likely to rise...