What Siri can learn from Google Assistant
It's no secret that when it comes to voice assistants, Siri is often cited as one of the worst. Even though Apple introduced it years before Amazon and Google, their digital rivals -- Alexa and Google Assistant -- have since bested Siri in both features and performance. That's mostly because Amazon and Google have spent years pouring millions of dollars worth of research into artificial intelligence, making their assistants smarter and more capable over time.
Apple is trying to catch up. Not only is it beefing up its phones with "neural engine" chips to power AI efforts like augmented reality and machine learning, it's also building out its Siri team. The company recently listed 161 open positions and hired Carnegie Mellon's Russ Salakhutdinov last year to head up AI research. Earlier this week, Apple confirmed perhaps its most important hire yet in the space: former Google AI chief, John Giannandrea.
According to Apple, Giannandrea will head up Apple's "machine learning and AI strategy" and report directly to CEO Tim Cook. Seeing as Giannandrea was responsible for making AI central to Google's overall strategy, his new role as Apple's AI lead seems to indicate Siri might be getting a serious makeover. And maybe, just maybe, Siri might just learn a few of the following Google Assistant tricks in the process...
https://www.engadget.com/2018/04/07/what-siri-can-learn-from-google-assistant/
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by Idham Azhari
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