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Thursday, March 29, 2018

6 Email Metrics You Have to Track

6 Email Metrics You Have to Track

There are half a dozen key metrics that you should keep track of to determine how well your email marketing messages are working and how much money you're making from them.

Bounce rate

A bounce is an email that doesn't get delivered to the recipient be­cause the email address you sent it to isn't valid or active. The cause can be a typo in the email address, a change in the recipient's choice of internet service provider (ISP), or closing down a domain, server or email account.

On a well-maintained email list, the bounce rate should be small -- ideally, about one percent or less. MailChimp, a large email services provider, tracked millions of emails and found the typical bounce rate was around a little under one percent. A bounce rate of eight percent or above means either the list is old and outdated, or you have a quality problem with the list or possibly your method of email distribution.

Opt-out rate

Every time you send an email to your opt-in list, some of the people on the list will decide they no longer want to get email from you and will opt out or unsubscribe, which simply means they'll ask you to remove their name and email address from your list and send no more emails to them. For this reason, unless you're constantly and proactively building your elist, these opt-outs can cause the size of your elist to shrink by as much as 25 to 30 percent a year.

So, in addition to continually building your opt-in elist, you must work to reduce your opt-out or unsubscribe rate, defined as the percentage of your subscribers who opt out of the list each time you send an email to it. Ideally, your opt-out rate should be 0.1 percent or below. That means if you send an email blast to your list of 5,000 subscribers, a maximum of five and preferably fewer will opt out from that single email.

Open rate

The open rate is the percentage of people receiving your email that click on and open it. According to Constant Contact, open rates can range from five percent to 20 percent, with the average being around 10 percent to 15 percent. Mine varies from eight percent to 25 percent depending on which of my lists I'm sending to.

Some marketers feel the open rate is very important. For each email I send out, I'm much more concerned about the next three metrics: clickthrough rate, conversion rate and gross revenues.

Clickthrough rate

The clickthrough rate (CTR) is the percentage of people receiving your email marketing message who respond to your offer by clicking the hyperlink to reach your sales page for more details and possibly to order. Typical CTRs range from one percent to five percent and sometimes more for each email blast. And a study from Marketo found that text emails on average produce 17 percent higher clickthrough rates than HTML emails.

Conversion rate

The conversion rate is the number of prospects who reach or land on your sales page and accept the offer, whether it's to download a free special report, register for a webinar or buy a product.

Depending on whether you're trying to generate a lead with a free offer or sell a product, the conversion rate on a landing page can be anywhere from one percent to as high as 80 percent or more. If you're selling a $29 ebook and get a five percent conversion rate, then for every 100 people who clicked on your email hyperlink and went to the landing page, five bought the product and 95 did not.

Gross revenues

The gross revenues are determined by four factors: the size of your elist, the price of your product, the clickthrough rate, and the conver­sion rate. Let's say your elist currently has 10,000 names on it and you're selling them a $39 product; for today, the list size and product price are both fixed.

You could increase your gross sales by improving either the CTR or the conversion rate, but if you boost both, it has a multiplying effect that can take your revenues from modest to spectacular. For instance, if you send an email to a list of 10,000 subscribers with an offer of a $39 product, when the CTR and conversion rate are each one percent, we get only 10 orders for $390 revenues on the email.

If we can boost either CTR or conversion tenfold from one percent to 10 percent, our sales from the email go from $390 to a respectable $3,900. But, if we boost both clickthrough and conversion from one percent to 10 percent each, we multiply our results a hundredfold and make a whopping $39,000 in sales from a single email...

https://www.entrepreneur.com/article/309848

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by Idham Azhari



Virus-free. www.avg.com

How To Impress Hiring Managers During A Phone Interview

How To Impress Hiring Managers During A Phone Interview

Companies are increasingly using phone interviews at the early stages of screening candidates, before inviting them on-site for in-person interviews. This is a way to efficiently screen through large candidate pools, as the average job has over 250 applicants. Moreover, the phone screen is typically conducted by recruiters, many of whom may be remote so the phone-screen is a good medium to tap into remote talent and reduce the recruiting overhead for the hiring manager.

The recruiter has three main goals for a phone screen:

1. CONFIRM LEVEL OF INTEREST

Hiring managers have a limited amount of time, and a recruiter's first filter is to make sure they are passing along candidates that are truly interested in the role. We are in the era where recruiters reach out to candidates more often than the other way around, and often prospective candidates will take a phone screen just to get interview practice and see what the market is willing to pay. As such, recruiters use the phone interview to ensure you have a genuine interest in the company and the role...

https://www.fastcompany.com/40550289/how-to-impress-hiring-managers-during-a-phone-interview

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by Idham Azhari


Virus-free. www.avg.com

Wednesday, March 28, 2018

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

Conversion rate optimization (CRO) is nothing new. However, as you surf the net, you can't help but notice plenty of web pages that are just begging for optimization. Obviously, not every business is using CRO to its full capacity. Meanwhile, small tweaks to your website have the power to significantly boost the number of sign-ups, subscriptions and sales.

One of the underestimated CRO hacks is the exit intent pop-up. Put simply, it's a pop-up that appears once the visitor is about to navigate away from the website. Usually, it encourages site users to sign up with an email, introduces a special offer or motivates visitors to stay otherwise.

A number of websites, both big and small, have already taken advantage of this simple and easy-to-implement technique. For example, Sumo has witnessed amazing results of growing its email list by 40,000 subscribers thanks to the exit intent pop-up. Our marketing team at Chanty has also tried the trick and is happy to confirm a significant 25 percent boost in sign-ups thanks to the exit pop-up magic.

CRO is all about experimenting and testing. An exit intent pop-up isn't an exception. Chasing the silver bullet, our marketing team has tested different pop-up sizes, and experimented with pop-up frequency, designs and texts. Here are a few exit pop-up best practices, based both on our experiments and extensive research...

https://www.entrepreneur.com/slideshow/309753

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by Idham Azhari


Virus-free. www.avg.com

What Recruiters Pay Attention To When They Look At Your Social Media

What Recruiters Pay Attention To When They Look At Your Social Media

You probably already know recruiters are looking at your LinkedIn page, but what about your other social media platforms? You know, the ones where you post pictures of your latest vacation, share what you had for dinner and occasionally tag your friends in memes. Why, you might wonder, would a recruiter possibly be interested in viewing things like that?


As it turns out, those personal details are precisely why recruiters and hiring managers keep tabs on applicants' social media accounts, says career coach Hallie Crawford. "It can help them get a more accurate idea about who you are outside of your resume–a more personal view into your life," she explains. "A resume can tell them your qualifications, but your social media profile can help them determine your personality type and if you would be a good fit for company culture."...


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Tuesday, March 27, 2018

Why Your Website Isn't Getting You the Sales You Need

Why Your Website Isn't Getting You the Sales You Need

A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business -- every single hour and second of the day your site can be growing your business. If it's optimized, it's working like a well-trained salesman -- attracting leads, inviting potential clients to see your products, conversing with them, setting appointments and closing sales. It's a tireless worker that never sleeps, works all year round and serves as another pillar of your business success.

On the flip side, if your website isn't optimized, you have an under-utilized selling machine. And with statistics showing that 97 percent of local businesses are now found online, it's a significant loss to your business to not understand why your website isn't collecting leads, helping you make sales, and building up your marketingengine. Whether you're in business to sell construction services, coaching, software, online products or anything really -- there's a high likelihood your potential clients are finding you online. But, getting seen is only part of the equation; what matters is what your website does once a prospect or lead finds you.

Your website has two primary jobs -- if it's not doing them, it's not optimized.

If your website doesn't do a few things, it's just a salesman that can't do its primary job. In my one of my many conversations with Ryan Stewman, the CEO of Hardcore Closer, he told me, "All salesmen are really in two businesses. They are in the lead generation business and the closing business. The best salesman knows how to generate their leads and how to close sales. And the best way to do that is through traffic on your website." In other words, if you have an optimized site, you can consistently generate leads and thus close more sales...

https://www.entrepreneur.com/article/310455

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by Idham Azhari



Virus-free. www.avg.com

An Overlooked But Decisive Factor In Landing The Job You Want -- And Ten Ways To Demonstrate It

An Overlooked But Decisive Factor In Landing The Job You Want -- And Ten Ways To Demonstrate It

In my 20+ years of recruiting, I have seen many job search issues where employers have differing opinions – can resumes be longer than one page, are cover letters needed, can you overcome a rocky start to an interview. On most issues, you will find some employers passionately with one opinion and other employers just as passionate about the opposite opinion.

However, there is one issue where I have only seen employers come down on one side of the divide, and it is regarding this choice: Would you rather hire 1) the more qualified but lukewarm candidate; or 2) the still qualified, though less qualified, candidate who is more enthusiastic about the role? In all my years of recruiting, I have always seen employers pick Candidate 2, the enthusiastic candidate

Enthusiasm for the job is often overlooked as a competitive advantage, but it is a decisive factor in landing the job you want. Do not assume that just because you show up for rounds of interviews that this means you're adequately demonstrating enthusiasm for the role – employers know that some candidates take interviews just to hear about the market. Do not play coy with an employer and pretend you don't want the role, thinking this makes you more desirable – this often backfires and makes employers feel like you're wasting their time.

Instead, show your enthusiasm, well, enthusiastically. Don't be shy about telling an employer how excited you are at the prospect of working together. Don't forget to state your enthusiasm in each interview – do not assume that just because you told one interviewer, the others will definitely hear about it. Don't let your energy wane as you get further into the process – you should be even more enthusiastic after meeting more people and learning more.

Unsure if you're displaying the appropriate enthusiasm in your job interviews? Here are ten actions to demonstrate enthusiasm during your hiring process:

State your enthusiasm plainly

You might think you're visibly enthusiastic, or indirectly enthusiastic given your time investment. But saying outright that you're excited to work together or to continue on in the process ensures that the employer, not only sees and senses your enthusiasm, but hears it outright...

https://www.forbes.com/sites/carolinecenizalevine/2018/03/25/an-overlooked-but-decisive-factor-in-landing-the-job-you-want-and-ten-ways-to-demonstrate-it/#15679c8619eb

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by Idham Azhari


Virus-free. www.avg.com

Monday, March 26, 2018

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they are to regain the public's confidence...

https://marketingland.com/brands-strive-for-authenticity-as-audiences-turn-a-skeptical-eye-toward-ads-236295

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by Idham Azhari


Virus-free. www.avg.com

Friday, March 23, 2018

How to Write Emails People Will Actually Open

How to Write Emails People Will Actually Open

Most of the erroneous talk about email's demise comes from those whose email campaigns have failed or those who simply don't like receiving emails to begin with. For companies that focus on their customer experience and consumers who like to stay informed, though, emails are still a vital resource.

How else would brands reach their audience with targeted messaging that can be accessed nearly anywhere? Texting is nowhere near as popular, and for a lot of consumers, every text costs. By contrast, emails are free to receive.

On top of their convenience, emails cost next to nothing compared to other forms of marketing such as radio and TV. If they fail, it will barely affect your bottom line. But, when successful, an email campaign can yield astronomical returns, in some cases reaching up to 4,300 percent ROI...

https://www.entrepreneur.com/article/309520

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by Idham Azhari


4 Ways Your Resume Might Turn Employers Off



4 Ways Your Resume Might Turn Employers Off

Whether you're new to the world of job searching or have been at it for quite some time, you probably know that your resume is the first thing prospective employers will use to judge your qualifications. But what you may not realize is that certain aspects of your resume could wind up turning potential hiring managers off. Here are a few to be mindful of.

1. Too much job-hopping

No longer do college graduates get hired at a specific company and stay there for life. Nowadays, job-hopping is so common that employers practically expect you to leave after a certain period of time. In fact, the average worker today will have 10 different jobs before turning 40, according to the Bureau of Labor Statistics...

https://www.fool.com/careers/2018/03/21/4-ways-your-resume-might-turn-employers-off.aspx

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by Idham Azhari


Virus-free. www.avg.com

Thursday, March 22, 2018

Is Artificial Intelligence Replacing Your Intelligence?

Is Artificial Intelligence Replacing Your Intelligence?

We should be afraid of collective stupidity. What I am referring to is millions of people displaying a lack of intelligence, particularly in areas where humans have made intelligence breakthroughs in the past.

Think of common school subjects like reading, writing and arithmetic. We are collectively more intelligent in these areas today than centuries ago, but many of us are slipping back in time despite being surrounded by modern technology.

How is it happening? Artificial intelligence is replacing or competing with human intelligence. It's called cognitive offloading. We are outsourcing part of our intelligence to technology. When this happens, our own intelligence atrophies. If this plays out over several generations, some foundational intelligence will be lost for most humans..

https://www.entrepreneur.com/article/309950

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by Idham Azhari


Virus-free. www.avg.com

Can I Tell An Employee I Want Her To Quit?

Can I Tell An Employee I Want Her To Quit?

Dear Liz,

I run an Alumni Services department for a large university. There are thirteen people on our team.

Last year I hired a Director-level person who has a ton of experience. However, "Margo" is struggling in her job and not meeting my expectations, or, I suspect, her own.

At first Margo was full of ideas but within a few weeks she was overwhelmed with her daily work, which is honestly not very taxing.

Two people in our department had Margo's job before Margo arrived. They were both able to handle their daily work easily and take on special projects as well. They sought out extra work, in fact. Both of these employees told me that if anything, the workload in their previous job (Margo's current job) was on the light side...

https://www.forbes.com/sites/lizryan/2018/03/21/can-i-tell-an-employee-i-want-her-to-quit/#2e414e682042

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by Idham Azhari


Virus-free. www.avg.com

Monday, March 19, 2018

Why Employer Branding Is So Important

Why Employer Branding Is So Important

Having a reputable employer brand is a must for an organization's strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations that are still in doubt about investing in employer branding, here's why it's so important.

1. Help retain employees and recruit new ones

A strong employer brand will make your employees proud that they are a part of the organization. Being a part of the right company culture is very important for most employees. A majority of employees look at the social media channels of employers before applying for a job to have an idea of the brand image. Also, through these channels, they can have an idea of the expectations of the employer and see if they potentially fit into the company culture...

https://www.entrepreneur.com/article/310546

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by Idham Azhari


Virus-free. www.avg.com

Phlur, a fragrance startup launched by a former Ralph Lauren exec, is raising fresh funding

Phlur, a fragrance startup launched by a former Ralph Lauren exec, is raising fresh funding


There's no shortage of ideas being backed when it comes to direct-to-consumer e-commerce companies that are cultivating their own brands. We've seen everything from slippers to toothbrushes to, perhaps most famously, razor blades.

Among the newer frontiers being funded right now: ingredient-conscious perfumes. For example, the  New York-based, venture-backed cosmetics company Glossier began marketing a proprietary perfume called You last October that's designed to change in character depending on the wearer. ("You" complete the product, it says.)

Late last year, an L.A. based called Skylar that uses only natural ingredients raised also attracted venture funding: $3 million from Upfront Ventures and serial entrepreneur Brian Lee, who also founded The Honest Company. (Skylar's founder previously worked at Honest.)

Now another new entrant, Austin, Tex.-based Phlur, appears to be shaking the trees for venture capital. The company — which was launched publicly less than two years ago by Eric Korman, a former president of global e-commerce for Ralph Lauren — is targeting up to $8 million in venture funding, according to an SEC filing that shows it has raised at least $2.4 million toward that end. Among its backers is local venture firm Next Coast Ventures.

The money follows $6 million that Phlur has already raised, including from Next Coast, for what it describes as scents for both men and women that are made with "responsibly sourced" ingredients.

Its packaging is also environmentally friendly, it says; it's made with 20 percent recycled glass.

We reached out to Korman yesterday to learn more and we'll update this post if we hear back. But certainly, it's easy to understand why consumers might appreciate companies that promise that they needn't visit a fragrance counterever again.

It's easy to appreciate investor enthusiasm for perfumes, too. Three giants — L'Oréal Groupe, Coty, and Estée Lauder — still make up the bulk of fragrance sales, and millennials are looking for new options that don't necessarily remind them of their parents. There's been a spate of M&A in the beauty sector — and not yet in the fragrance sector, meaning there's still opportunity there. Not last, the beauty industry is a very big business, with one estimate projecting the global fragrance market alone will be worth about $92 billion by 2024.

These new brands are simply playing into a years-long trend of consumers caring much more about everything that touches them, from their food to their house-cleaning products. As startups provide them with more transparency into how fragrances are made — and at far less cost than companies that pay for counter space at retail stores — expect to see many more next-gen fragrances, as well...

https://techcrunch.com/2018/03/18/phlur-a-fragrance-startup-launched-by-a-former-ralph-lauren-exec-is-raising-fresh-funding/

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by Idham Azhari


Virus-free. www.avg.com

Friday, March 16, 2018

Are You Ready to Start a Company? Ask Yourself These 6 Questions.

Are You Ready to Start a Company? Ask Yourself These 6 Questions.

Amy Chang, former head of analytics at Google, was just two levels removed from Larry Page and the C-suite when she stepped away from her role at the search giant to co-found Accompany, the venture-funded digital personal assistant startup. This move epitomizes the experience of a unique set of aspiring leaders -- when they are ready for a top leadership experience, they create one for themselves...


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