How An Odd Macadamia Nut Milk Company Caught Walmart's Attention Without Doing Any Marketing
Milkadamia, a milk alternative made by nut farmers in Australia, can be found on the shelves of 5,000 American stores, including Walmart. But the company behind the product didn't make repeated calls to buyers or bang on any other doors -- retailersasked them to create the product for them.
And the reason why is simple, according to Jim Richards, CEO of Milkadamia maker Jindilli Farms...
https://www.entrepreneur.com/article/309196
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by Idham Azhari
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